How the Social Exchange Theory Can Get You the Network of Your Dreams (Part 1 of 2)

How to Use This Revolutionary Method to Reach Advanced Networking

Social Exchange Theory

Table of Contents

Foreword

By “method,” I mean an approach to social interactions and relationships that maximizes your chances of creating healthy, collaborative, win-win relationships. And, this approach is simple enough that anyone can implement it so long as they care about fairness and understanding.

The social exchange theory has been around for a while, but sociologist, Lucio Buffalmano, refined the theory into a series of practical strategies, techniques, and mindsets for social success (hence why we call it a “method”). And, this information is typically reserved for his students in his course, Power University.

But, he’s kept an open mind and agreed to give away his findings and insights right here for free.

So, I’m very happy to introduce the very first guest post of TheCleverConnector.com. I love Lucio’s work and he’s undoubtedly an expert when it comes to all things social.

Now, without further ado, here is a wealth of fascinating ideas absolutely crucial for winning with networking — along with a free preview of Lucio’s Power University.

Take it away, Lucio!

Social Exchanges I: The Economics of Social Success

How the Social Exchange Helps You

Understanding the transactional nature of human relationships will help you to:

  1. Assess people’s character.
  2. Recognize and choose collaborators who add value to your life.
  3. Recognize and cut out the value-takers who hamper your progress.
  4. Be a better friend or partner.
  5. Be a better leader.

Let’s start with some definitions:

Social Exchange Theory: Definitions

Let’s review the most relevant definitions of the social exchange theory:

The social exchange theory is:

A framework model that looks at social relationships as exchanges among individuals who seek to maximize their selfish interests.

The social exchange theory starts from the (proven) premise that people prefer relationships that add value to their lives, advance their interests, and generally make them better off.

Yes, there are some exceptions, as for everything (we’ll see them later, too).
Manipulation also serves to go beyond the “colder” exchange.

But before we get into that: let’s learn the basics here.

Value is:

In social exchanges, social value is an umbrella term for everything that makes or can make people better off (value-positive).

“Value” includes both material and emotional benefits.
Emotional benefits include things such as attention, gratitude, appreciation, an uplifting mood, etc., and can be as simple as an honest compliment.

What people want and appreciate is value-positive, and what they dislike and avoid is value-taking.
People naturally prefer dealing and engaging with value-giving individuals and avoid the value-taking ones.

High-value people are generally value-positive people who provide—or who could provide—what others want.
For the simple fact that they do—or can—give value, high-value people are wanted and sought after.

Value-taking people instead make others worse off and for this simple reason, they are shunned, avoided, and disliked.

By providing value and/or becoming a higher-value individual you create social capital (see the entry after this next one).

Value accounting is:

The amounts and balances (positive or negative) of actual or potential value-giving transactions (creating social credit) and value-taking transactions (creating social debt) that people naturally keep track of.

Value accounting is based on the premise that people naturally keep track of who is giving and who is taking, including who could give and who could take.
There is evidence that almost everyone keeps a “social accounting tab” (Buss, 2019).

The computation and the results of our mental value accounting influence people’s behavior.
When we expect a value-negative transaction, we avoid people. And when we see the potential for a value-positive transaction, we welcome people—or maybe even chase them.
And we are more likely to follow the value-givers and be influenced by them.

Social capital is:

A measure of the social credit (or social debt, in cases of negative social capital) you have with other individuals. 

Having lots of social capital means that people see you as someone who has provided them with lots of value—or who can provide them with lots of value.

It means that people like you, want something from you, and want to be around you because you lift them up—or can lift them up.
Having lots of social capital also means you have lots of goodwill, leverage, and influence over someone. Social capital allows you to ask for something back, if you want, and people are far more likely to give it to you.

You can gain social capital by giving value to others or by simply being a high-value person (which would be “passive social capital” since it’s based on the potential for giving).

Social currency is:

A specific form of value that people seek in social exchanges.

Value can come in all different forms, as we said.

The currency is the specific form of value that is being offered or traded.
For example, a physical trait like beauty, a character trait like kindness, or a more material benefit like owning an empty villa in Tuscany that you can offer for free food and culture holidays.

Example:
People can offer and trade value in different currencies. In dating, couples can pair up while looking very different from each other—think of a beautiful woman with a less attractive wealthy man, both offering very different currencies to each other.

Now, let’s review some basic social exchange laws that can help you be more successful and powerful in life.

Basic Social Exchange Laws

two human figures on a scale

From the social exchange theory, the major laws for social success are:

1. To get what you want, give others what they want

Asking without giving is the social equivalent of an overdraft.

Your request is likely to be denied for “lack of sufficient social funds” (“socially imbalanced requests”). If instead, you give what others want, you are far more likely to also get what you want (which are “socially balanced requests”).

2. To become popular & influential, give value, or develop the ability to give value

People with lots of value to give are walking moneybags.
Everyone wants them.

And most people are willing to follow them and do as they ask since they know that the high-value person can pay them back. (Of course, they will rarely rationally think that way, but everyone subconsciously thinks that way.)

3. To avoid rejections, isolation, and general life failures, avoid taking value, and avoid framing yourself as a taker

Since nobody wants to transact, befriend, or date value-takers, value-takers struggle to develop and/or maintain relationships.

That’s why a positive reputation is so helpful.
A good reputation is like a personal recommendation preceding you saying, “This guy is an honest value-giver.”

And that’s why some psychopath value-takers are constantly on the move: they have to keep escaping the negative social account balances they keep creating.

4. To befriend, date, do business, or generally engage with higher-value folks: focus on making up the difference

Everyone wants to associate with high-value folks.

But high-value folks prefer to associate with other high-value folks.
Or, at least, with people who are willing to make up that difference.

That’s why the first step to transacting with high-value people is to avoid framing yourself as just another taker: they have enough of those vying for their time already.

Next, you must show that you can also give something.
And if you don’t have much to give right now, you must give loyalty and gratitude. Gratitude is a “promissory note” of your willingness to pay them back in the future.

Examples are below.

5. To develop lasting and happy relationships, keep a positive account with everyone (win-win)

“Win-win” relationships are the gold standard of social exchanges.

Value-neutral relationships can last but do not thrive.

And win-lose relationships (that are value-taking for the other party) either end soon, or turn toxic and must be kept in place with coercion and/or manipulation.

Social Currencies: “Shallow” vs. “Deep”

Social currencies are specific forms of value that people offer and seek.

There are countless currencies that people exchange in the social marketplace.

One of the most helpful ways to develop social strategies is to divide the currencies in terms of “visibility.”
We will call them “layers.” “External layers” for high-visibility social currencies and “inner layers” or “deeper layers” for low-visibility currencies.

External Layer Currencies:

External layers are the qualities that people first notice about you.

They include:

  • Beauty
  • Style
  • Physical fitness
  • Body language / Nonverbal cues
  • Posture
  • Grooming

Deeper Layer Currencies:

Deeper layer currencies are not directly visible.

To access the deeper layer, people need to get to know you.
In technical terms, they are “high opacity.”

They include:

  • Humor
  • Knowledge
  • Connections
  • Personality
  • Life achievements
  • Mastery (of something)
  • Future potential (to acquire any of the above)

Being vs. Appearing: A False Dichotomy

Now it makes sense, doesn’t it?

The old “being” vs. “appearing” argument deals with the visibility of the social currencies.

“Appearing” refers to the external layers while “being” refers to the deeper layers.

Some people like to scoff at “appearing” and say that they value “being” far more.
Of course, that’s rarely true: deep down, people know that both are valuable.

But one is readily visible and the other…the other you need to learn how to make visible.

Which layer to prioritize?

Now the question is:

Which one is more important, superficial layers (appearing) or deeper layers (being)?

In some social situations, external layers are king.

For example, in short-term dating, especially for women.
Locations such as noisy clubs also favor external layers as it’s harder to access and showcase the deeper layers.

External Layers Are a Pass-Through to Deeper Ones

Here’s an important real-life application for you:

Most people are not interested in your deeper qualities if you don’t reach at least a minimum threshold of external qualities.

External qualities can help you get your foot in the door.
The better your external qualities, the higher the chance you will have to also showcase your deeper ones.

Example:

How willing are you to talk with a smelly homeless woman in tattered clothes?

That homeless woman is an extreme example of negative passive value.
She might have a lot of wisdom to share, but few people will want to know. And it’s all because she has negative external currencies.

Just by associating with a homeless person, you can lose status. So the homeless person, sadly, is a value-taker just by being homeless.

example of social value with picture of attractive woman next to homeless woman

Who would you rather engage with, be it for a date, a friendship, a chat, or even a business deal? Easy choice. The woman on the left takes care of herself and has high external value. And that “colors” everything about her, including her deeper character-based traits.

Appearing IS Being (& Vice Versa)

The “appearing vs. being” dichotomy is bogus.

However tenuous, there is a relationship between external qualities and internal ones (Miller, 2000).

And when it comes to perception, the link is even stronger.

The end result is that both layers always influence each other, and feed into each other.

For example:

  • Beautiful people are perceived as smarter (Kanazawa, 2004)
  • People in positions of authority are perceived as taller (Bowden, 2013)
  • Great personalities who make us feel good are more attractive (Tornquist, 2015)

Of course, the opposite is also true.
Value-negative appearances will make you come across as a worse person and value-negative personality traits will make you come across as less physically attractive.

The Exchange Sets the Value (Mostly)

In economic terms:

The market determines the value far more than the seller does.

And in social exchange terms:

The people you deal with determine your value-offering far more than you do.

You can influence your value of course.
For example, by carrying yourself like you’re very valuable, you can increase your actual value.
Social scalping is also a way to increase the value of your offering, albeit a manipulative one (more on it later).

But you need to be careful with that approach of “faking it to make it.”
If you overdo it or if you do it with those who won’t fall for it, you come across as haughty, annoyingly entitled, or even out of touch with reality. And that decreases your value.

Here’s a common attitude that seeks to inflate one’s own value, but that often turns people off and decreases their value:

PRO Tip: Never brag to people saying, “I know my value”

It makes you come across like you’re an entitled status inflater.

This is what it actually says:

I know and I set my value, not YOU. So, independently of what you think, you must put in a lot of effort for me.

That’s a covert, one-up power move (more on it later), and it annoys people.
Especially if the receiver is a high-value person who’s aware of power dynamics (and most high-value people naturally are).

If you know your value, great.
Just don’t say it, show it.

Read more here.

Pitching your deeper currencies: advanced social skills to the rescue

How do you market your less visible currencies?

Well, you could talk yourself up, like many people do.

But that’s often weak.
Anyone can talk—and lie.
And, even if what you’re saying is true, bragging looks like you are trying to gain their approval, which empowers others and disempowers you.

So, how do you do it, then?
Well, this is where advanced social skills come into play.

We will see a few of them in this course (and many more are in Power University).
But as a preview:

  • Talk in a way that indirectly shows your deeper qualities
  • Bait others to ask you the questions (or bait them to compliment you)
  • Compliment others for the qualities you also have
  • Share your achievements not with a focus on the achievements, but on the fight to get there
  • Frame whatever can come across as “look how cool I am” as advice or lessons learned

See a good example here:

I loved that view and wanted to share it. But I knew it could come across as showing off. So I framed it as “Here’s me sharing tips on where to visit.” That frame pulls people up to my same level, indirectly saying that they can travel there and can appreciate it as well.

Advanced social skills are all about displaying and parading your deeper attractive traits (and it’s especially useful in dating for all of us who aren’t positive outliers in physical attractiveness).
So we’ll see more examples as we continue.

Social Currencies Are (Partly) Relative

Social currencies’ value is relative.

In economic terms, a $1,000 hunting rifle has little value outside of hunting circles.
But if society were to collapse, that hunting rifle would be invaluable.

Currencies in social exchanges are similar.

Any type of skill or positive trait is a positive currency.
But how much they empower you is highly dependent on the situation, the person, and the specific need at the specific time.

So, for example, if a realtor meets someone looking to buy property, his wisdom and knowledge make him high value.
But if one is not interested in real estate, he better have something else going on for him.

Sexual market value (in the sexual marketplace) is also similar.
If a man is rich but a lady is looking for a rebound one-night stand, his wealth matters less.
Conversely, if a woman is looking for long-term relationships and has a low sex drive, then his physical attractiveness loses some power.
(This is why moving to sexual marketplaces that are more in line with your goals is a great hack to increase your returns, but we’ll save that for Seduction University).

Strategy: Focus on Large-Appeal Currencies or Hidden Goldmines

An important property of value currencies:

Some currencies have large and deep appeal (“hard currencies”) while there are others that are more situation-specific or more individual-specific (“soft currencies”).

Which means to you:

Focus on currencies everyone wants OR strategic niches

Hairstyling can be considered a niche skill/value.
And the best male hairdresser in town will be in touch with lots of women and many wealthy wives.

And you can’t go wrong with large-appeal currencies such as wealth, looks, status, power, authority, an uplifting mood, etc.

Avoid the “Feel-Good” Trap

People sometimes pursue the “feel-good feelings” of “becoming someone” within a small niche.

But if that niche brings little benefits, you’re not maximizing your efforts.
Becoming the most respected Trekkie (Star Trek fan) will likely add little practical benefits to your life.

Avoid that trap: focus on what adds the most benefit.

From the blog, also relevant (but not necessary reads):

– The relativity of social status
– Big fish in a small pond

High-Value People: A Profile

Here is a high-level definition:

High-value people are individuals with an abundance value.

Easy, right?

That “value” can be traits, skills, or possessions that others enjoy or want.

As a rule of thumb, the more you can associate with high-value people, the more successful you will be.

But as we’ve seen, high-value people prefer associating with other high-value people.

Why?

Because they can get back more, of course!

The social exchange theory says that people who have a lot to give also demand a lot back.
If you’re a high-value person, it doesn’t make sense for you to associate with someone who doesn’t have anything to give back.

The law of social exchange is the reason why people tend to pair up with mates who are similar in socioeconomic background, education, and general physical attractiveness.

High-Value People Are Guarded

Also, keep this in mind:

High-value people perceive people with little value to offer as a personal risk.

Low-value people trying to hobnob with high-value people are under heavy scrutiny as “potential leechers” of value. They ask and want but give nothing back.

The Burden of High Value: An Example

Imagine this situation:

Sara is the head recruiter of a major corporation.

She’s smart, cute and takes care of herself.
She has lots of value, particularly among those looking for employment—or a mate.

Lots of people pleading for help send her poor CVs that only waste her time.
Some of them are the usual “friends” (“value-taking folks” on the way out of her circle) who ask for a job and put her in the difficult situation of having to reject them.

Some colleagues are also out swinging for her sexual value. At the company’s after-hours there’s always “that guy” who gets drunk and sloppily makes a pass at her.

She tries to fight it, but she is irritated for being a target to many simply because of her looks.

“God,” asks Sara, “Can’t these people appreciate me for who I really am?” <— Sara is complaining that people only see her external currencies with nobody being interested in her deeper layers.

She particularly feels a pang of resentment when she sees the eyes of people brightening up when she mentions her job in recruitment.
She feels they only care about what she can do for them, without giving anything back. <— Sara is complaining about the lack of reciprocity in the social exchange.

That’s how many high-value people often feel in the presence of value-takers.
The value-takers are trying to get something from them without giving anything back.

How to take when you have nothing concrete to give: give gratitude

This is what high-value people dislike the most:

High-value people dislike most those who give nothing, ask for value, and act as if it was owed to them.

If you need something from someone, it’s OK.

But seek to give something that’s helpful to them.

Bar that, giving emotionally can often work great.

As a matter of fact, this might be more important than material giving, since most interpersonal transactions are emotion-based (“psychic income,” says Stef, a Power University alumni).
Except for dating, a strategically deferential demeanor can also help, so you avoid stoking competitive feelings and make the receiver feel good associating with you.

One way of giving back is to make them feel good for being so giving and helpful.
For example, when well executed, praise and gratitude can work wonders.

Praise and gratitude, as opposed to an “entitled value-taker” approach, do a few great things for you:

  1. It shows you understand social dynamics (and that you’re in debt to them)
  2. It makes the receiver feel good
  3. Gratitude works as a promissory note of future support: for the receiver, it’s like making an ally

This is crucial to understand because this is what keeps many low-value individuals stuck in low-value mode.
They don’t understand that high-value people don’t want to mingle with low-value people who don’t make an effort to rebalance the relationship.

Simply showing that you are willing to make an effort can help you go far with high-value people.

give and take balls in balance

The more you can balance that give & take relationship, the more likely it is that the relationship will start and last.

Note from Ali: It’s not uncommon for high-value people to get hundreds of emails a day and many of them have an administrative assistant that filters out the value-taking emails. Therefore, if you do not follow the social exchange, then your email may never get read by its intended recipient.

The 5 Levels of Value-Giving (The Value Pyramid)

Ali here, and since this is an article with networking applications, I’ll note here that there will be five main ways of giving value that we’ll focus on for your networking journey:

The “Service” level also includes smaller acts of service such as giving gifts, invitations (e.g. to good/worthwhile parties, events, and experiences), volunteering, and so on.

But the main idea is the same: when you’re just starting out networking with high-value people, oftentimes the highest level of value you can offer is “service” because informational and emotional value-giving are not enough to close the wide gap in value.

And you may not have a very high-value network or opportunities to share with them yet.

So, service is the best that you can do. And if you’re strategic about it, it’s often still enough.

For example, entrepreneur, Alex Hormozi, gave full marketing teardowns for free to his connections to build relationships with them—and it worked because it’s an offering that led to them receiving a higher level of value: [the opportunity of] revenue. (You’ll see more examples and strategies in the “Connect with Millionaires, Billionaires, and Celebrities” module.

Note: Also notice that the higher up in the pyramid the value you give (the closer toward opportunity), the more value-giving it is, and the more social capital is built (which is the y-axis), and that increases how much value you can ask for back (the x-axis).

Back to Lucio now.

Value Takers: A Profile of the Pariahs

There are countless ways of being a value-taker.

Some of them include:

– Nasty Social Climbers: trying to climb status and power hierarchies is normal. But the value-taking social climbers do so by pushing others down.

– Complainers: they are not value-taking with other complainers, but they are value-taking for the high-power go-getters.

– Nervous & Insecure: emotional states are contagious, nervous people make for poor social interactions. Plus, being highly nervous and insecure gives off a vibe of “off and weird, potentially dangerous” (see an example here).

– Party poopers / mood dampeners: they take value by making people sadder.

– Braggarts / status inflaters: we like people who make us feel important, not those who are out to prove that they are important.

– Socially Oblivious: clueless of the basics, they act as takers or annoy others without even realizing it—and then wonder why they can’t make friends.

Typical Expressions of Value-Takers

Here are some examples of social exchange deal breakers:

Value taker“Can you leave me a good review?”

High-value person’s interpretation: How about you earn your good review by giving great value? I’m an honest person, don’t corner me into this BS where I feel obliged to say “yes” and put my reputation on the line.

Later we’ll learn how to ask for a positive review better.

Value taker: “Matt told me you’re having a housewarming party tonight, is it still on?”

High-value person’s interpretation: You have nothing to do and want to tag along. But if I wanted you here, I would have invited you myself.

Value taker“When are you free for a coffee? So I can pick your brain on that business I want to start.”

High-value person’s interpretation: If I hear “pick your brain” one more time, I’m gonna lose it. Why would I want to sit around for coffee and expend effort to explain things while you take as much as you can without giving?

Value taker“Please, please, please…

High-value person’s interpretation: Begging is all you’ve got to offer?

Notice that all of the above are requests for value from people with no social capital, who give nothing back.

Sometimes just a little fix could make them more balanced.

For example, the guy who wants to pick your brain could invite you to lunch.

Lunch is a small token, of course, but more than the monetary value it shows that the inviter gets it and shows respect and consideration for your time and knowledge.

Ali here, and I wanted to chime in to add that saying “pick your brain” tends to annoy high-value people so much that this is what author, Jeffrey Gitomer, says about it in his book, The Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships:

Gitomer: “People call me all the time and ask to buy me lunch so they can pick my brain. My response is, ‘I have a $500 an hour brain-picking fee and I’ll buy your lunch. That stops all blood suckers. And I make about $5,000 a year eating lunch.”

Had these people instead invited Gitomer to lunch to “exchange ideas” (rather than just picking his brain), that would’ve let Gitomer know that he’d be getting valuable ideas in return and possibly led to a discounted rate.

And if you could prove you have high credibility (and, therefore, would have potentially great ideas for him), maybe Gitomer would even consider waiving the fee altogether as an exception for you and the value you bring.

Another example is in the book What’s In It For Them, where author, Joe Polish, says:

Polish: “At this stage in my life, I get so many requests to be interviewed or be on podcasts, when someone reaches out to my team or runs into me in person and asks, ‘Can I interview you for my podcast?’ I ask [back], ‘Have you listened to any of my other podcasts?’ On the strength of that question, most of the time I end up turning down most podcast invitations. The truth is, I only invest in people who invest in me. There are simply too many requests and this is just one of the ways that we filter them. It’s not the only criterion, but it’s a big one. However, if someone shows up with a genuine, researched, appreciated perspective about what I have to say, then it can be different.”

Once again, in this example, it’s not necessarily about the money. It’s about showing you’re not just another taker who goes around looking for random interviewing opportunities without even taking the time to assess your guests.

Finally, one last example, from authors Anne Baber and Lynne Waymon in their book, Make Your Contacts Count:

Lynne Waymon: “When coauthor Anne worked for a large corporation, she frequently got calls from people who were job hunting in Kansas City. They asked to talk with her about her job and the field of corporate communications. Anne’s usual response was a tough one, but realistic. She’d say, ‘My company doesn’t pay me to talk to you during my work day about my job or your job hunt.’ Then to soften the blow of that much candor—and because she did want to be helpful—she would invite the caller to attend her professional organization’s monthly luncheon. She’d tell him she’d talk with him there and also make sure he met others in the field. Be creative about when and where you do these interviews…Don’t assume that they can donate their company’s time to talk with you.”

These were job hunters looking to get free informational interviews with a busy, high-value person without giving anything in return.

By now, I’m sure you get it. Do something to rebalance the social exchange or worse than just getting denied, you also risk damaging rapport.

Also read:

– WIIFT Failures: a thread with plenty of examples of people who mistakenly present themselves as value-takers.

Now, back to Lucio.

First Impressions

The social exchange theory applies the most to fresh relationships.

Why?

Because there is no previous history. And people are naturally on the lookout for potential gains or losses.

The balance rarely starts at zero though.
Usually, there is someone who looks higher value or, if they meet in a social circle, who already has good status or reputation.

In dating, the higher-value person is often the one who looks more attractive.

So the higher-value person is usually asking himself, “Is this guy taking, or giving?”
And it’s the lower-value person’s job to make sure that he shows himself as a giver. Or, at least, not as a value-taker.

Later we have a lesson on introductions and first impressions that goes deeper on this point.

Social Exchange Manipulations

The better you understand social exchanges, the better you can spot manipulations.

There are dedicated lessons on manipulation in Power University, but here’s a pictorial overview:

 Thanks to John for the initial idea of a simpler infographic, and to Matthew & Ali for ideas and feedback

And a schematic one:

social exchange manipulation matrix

In simple terms, “social scalpers” are manipulators who abuse the social exchange system to:

  1. Make it seem like they are giving more than they actually are (“credit inflating”)
  2. Make you feel like you are giving less than you actually are (“credit erasing”)
  3. Make you feel more indebted than you actually are (“debt inflating”)
  4. Make it seem like they have a smaller debt than they actually have (“debt erasing “)

All of them are interconnected.

In simple terms, the manipulator seeks to get more while giving back less.

For two real-life examples, see:

Moving Past Exchanges

Good close relationships move past the most calculative nature of exchanges.

But even “beyond” social exchanges never forget these basic rules because few relationships are ever completely free of an exchange element.
Eventually, if either one takes and takes without giving, the relationship suffers.

Main Takeaways

The most important takeaway is this:

The more value you give, the more you can get.

The most important real-life applications from social exchange dynamics are:

1. Focus on what you bring to the table: make this your number one rule of social exchanges.

2. Focus on what they bring to the table: as much as you want to bring value, you also want to associate with other givers (and avoid value-takers).

3. Cut out the takers: you have no space for them in your life.

4. Maintain the win-win: win-win people and partners are social treasures. Tend to these people and keep these relationships.

Summary

Ali here again, and I hope you enjoyed that part one of the social exchange series. Are you a little better off now than before you started reading?

If so, check out this thread on how Power University helps people win their negotiations in life.

Lucio actively avoids doing direct sales for his products at The Power Moves, so if I never mention them, you might never know about it. What I can tell you though, is that Lucio’s blog articles at The Power Moves are jam-packed with actionable content. And, his course is no different. (Even more than that, Power University is designed to be more practical, “condensed,” and effective than his articles at The Power Moves.)

So, I highly recommend at least checking it out because it has a money-back guarantee if you don’t like it anyway.

All of that said, if you’re still a little undecided, no worries, check out part two of this social exchange series.

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